A new veterinary clinic in Tampines approached me to refine their branding by creating a minimalistic logo with soft, modern lines. This features as an identifier outside their clinic, on their website, and in their stationery.
The brief was simple: to keep it simple!
"Less is more" definitely applies to the aesthetic of the clinic itself, which was important in the design of the image mark and selection of the official typeface.
The branding and the aesthetic also reflects the vibrancy and energy of the veterinary team, while emphasising their professionalism and service excellence too. Thank you KAI Vets team for trusting me with this project!
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